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The web site careers.burlingtonkw.com states the following, "8 Steps to Buying a Home." I noticed that the website also stated " The Keller Williams Belief System." They also said " Search homes for sale and use our expertise to help you gain the most in todays real estate market. Get a free comparative market analysis of your homes value sent to you with no obligations. Search properties on the go. Download the office free mobile app. Click here to download the app. Red Day 2015 Thank you for making KWREDDay. 2015 one for the record books! Read the rest of this entry ." The meta header had Keller Williams Burlington as the first optimized keyword. This keyword is followed by Burlington NC, Burlington Keller Williams Market Center, and Burlington homes for sale which isn't as important as Keller Williams Burlington. The other words careers.burlingtonkw.com used was Mebane real estate. Mebane homes for sale is included but might not be understood by search parsers.